The Barbiecore Trend: How to Embrace Pink This Season?

I'm a Barbie girl, in a Barbie world! Life in plastic, it's fantastic!"

Anna Webber / Dimitrios Kambouris / Getty Images

While we may no longer fully endorse the notion that "life in plastic is fantastic," we can certainly celebrate the resurgence of the iconic Barbie doll and, more notably, its signature color: pink.

The fashion world is currently seeing life through rose-tinted glasses with the rise of the Barbiecore trend, fueled by the anticipation of a feature film dedicated to the renowned doll, directed by Greta Gerwig.

In recent weeks, numerous fashion icons, including Megan Fox, Dua Lipa, Lizzo, and Kim Kardashian, have all embraced the Barbiecore look, making it the standout trend of the year.

Eager to join the Barbie girls (and boys)? Here are our tips for adopting the Barbiecore trend!

Origins of the Barbiecore Trend:

The Barbiecore trend appears to have emerged in connection with an upcoming film centered around the beloved Mattel doll, Barbie. The film, set to release in the summer of 2023, stars Margot Robbie as Barbie and Ryan Gosling as Ken. The hype surrounding the movie is already immense, and even leaked photos are causing a stir.

One particular photo of Margot Robbie donning a total bright pink look, featuring a man's waistcoat and flared pants, with long platinum blonde hair and rhinestones everywhere, caught everyone's attention. This girly and glamorous look sparked a wave of pink-inspired fashion choices among celebrities, from Megan Fox and Machine Gun Kelly to Kim Kardashian and Lizzo.

In tandem with the film buzz, pink also received a prominent place in Valentino's autumn-winter 22-23 collection, showcasing almost entirely pink pieces, including coats, dresses, shoes, and pants. The shade of pink used in the collection, created in collaboration with Pantone, took center stage. It's unclear whether we owe the Barbiecore trend to the film or the fashion show (or both), but one thing is certain: the entire fashion world is now immersed in pink.

The Pink We Love:

The pink that perfectly embodies the Barbiecore look is undoubtedly Valentino pink or a shade close to it. This bright, vibrant, and deep pink complements all skin tones, a rare quality among various pink shades. It warms up fair skin and accentuates the radiance of matte and black skin.

If you find this pink a bit too bold, don't worry; there are alternative options. You can opt for a pink closer to nude for a more discreet look, a bubblegum pink for a playful and girly vibe, or an antique pink for a more traditionally elegant appeal. Ensure that your chosen shade of pink complements your skin tone.

How to Embrace the Barbiecore Look:

Ready to embrace the Barbiecore trend and light up the upcoming winter with pink? Here are our tips:

1. Pink in Total Look: For the Bold

The "real" Barbie look entails donning a total pink ensemble. Don't hesitate to combine various pink pieces in your outfit. For example, a pink Valentino trouser suit, worn with a white tank top and a pair of sneakers (white or pink, your choice), creates an ultra-trendy outfit. In summer, opt for a pink T-shirt or shirt dress (to balance out the girly aspect) paired with pink sandals for a perfect Barbiecore look.

2. Pink on a Single Piece: For the Moderately Daring

If a total pink look is a bit much for you, simply incorporate one pink piece into your outfit. Pink jeans paired with a simple white T-shirt or a loose shirt offer a relaxed everyday Barbiecore look. Pink tailored pants also make an excellent choice for adding a touch of pink to office wear.

3. Pink in Small Touches: For the Cautious

Unsure about diving headfirst into a pink-themed look? Opt for pink accessories or makeup, both of which are experiencing the Barbiecore trend. Pink shoes, such as sandals with small heels, ballet flats, or sneakers, are fantastic choices. You can also find pink sunglasses, eyeglasses, belts, scarves, hats, and more, allowing you to incorporate pink into your look subtly.

In summary, this year, anything (or almost everything) goes with pink! From sequined pink to satin, neon pink boots, puffer jackets, long dresses, powder pink ensembles, and moccasins – indulge yourself in the pink paradise of the Barbiecore trend!

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